by NowForThe5th on Mon Aug 02, 2021 10:39 pm
Mitsubishi are in it, up to their necks. Recent figures say they're only making $400/vehicle while Toyota are kicking their tin with over $4000. With low volumes Mitsibishi are racing themselves to the bottom and paying the price for ceasing to innovate with new technology over the last 10 years, or more. Nissan, meanwhile, are not doing much better and the arranged menage a trois with Renault having very few really obvious advantages for anyone, least of all their customers.
Triton outsells Navara by some 60% here in Australia and Mitsubishi also have the Pajero Sport (which isn't) that sells another ~6000 units each year against a non-existent Nissan competitor. Just on volumes alone, the Triton based range has a clear advantage.
It's time to stop trying to sell to the bottom of the market and bring pricing up to even close to the levels that Toyota and Ford are demanding, and getting.
If work is so terrific, why do they have to pay us to do it?